Episode 8: Sucharita Kodali Weighs in on the Biggest Retail Shifts and How a Brand Can Keep Up with Changing Trends

With Guest Speaker: Sucharita Kodali,Vice President and Principal Analyst at Forrester Research.

Priyanka talks to to Sucharita about surprising developments in retail over the years, how the role of the stores is changing, which technologies are transforming supply chain, how a retailer can keep up with customer behaviour and how has the retail organizational set up changed over the years as a result of “omnichannel”.

Questions Sucharita answered

For more on this, listen on.

About Suchitra

Sucharita is Vice President and Principal Analyst at Forrester Research, and has been an analyst in the retail space since 2005. Safe to say, retail is now completely different to what it used to be when Sucharita started out. In huge part thanks to eCommerce!


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